Before deliving into SEO benefits of sermon transcription, perhaps it is best to explain what SEO is first. SEO stands for Search Engine Optimization and affects how your website is ranked and seen on various internet search engines like Google, Bing, Yahoo etc.
A lot of religious institutions produce online sermons and podcasts now, and it’s the best way to reach new people.
Oftentimes though simply uploading your sermon audio on your website or blog is just half the work done. You’re not utilizing the full power of the internet and ecommerce by doing that.
However, by having a better understanding of how web search engines (especially Google) work, you can take advantage of the amazing possibilities that the internet offers.
So what are the SEO benefits of sermon transcription you ask? Let’s delve deeper.
1. People prefer to Read than Watch/Listen
I have a confession to make. I used to watch a ton of videos on mute while at work. Sorry ex-boss!
People are private. Especially today in the digital age where Facebook and Google probably have stored more information on you than you know.
If I’m on public transport, I always put my earphones in. Unless you’re one of those who like to blast their music on full volume and make everyone else on the bus uncomfortable, you probably do the same.
In fact, I prefer the readable version of any video or audio clip. You always consume content at a much faster rate when you’re reading as opposed to watching or listening.
This research from the American Press Institute shows that 85% of Facebook videos are watched on mute.
Imagine the kind of impact you could have on those people by simply adding subtitles to your sermon videos on Facebook. Make it easier for them to consume your content.
Instead of posting the full transcript, you could also post a summary, or divide the text into several chunks which can be used as social media posts, increasing your brand awareness tenfold!
What are the SEO benefits of sermon transcription here? People stay longer on your website to read your sermons. Search engines love that.
2. Search Engines LOVE New Content!
Internet search engines deploy what are called web crawlers.
Image above may not be an accurate representation
Now, if you’ve got arachnophobia, don’t worry, these crawlers won’t actually come to your house, or crawl on your laptop.
Instead, they crawl your website, sometimes daily, at times weekly, definitely once a month and report back to the search engines, which then determine where to rank your website. Depending on the algorithm a particular search engine is using, your results may differ.
However, the one thing that is consistent with all search engines is that they love new content. Fresher, original, and engaging content ranks higher, which means your target audience will find you more easily.
So, if you’re already uploading sermon audio/video once a week anyway, it’d be a good idea to take advantage of SEO benefits of sermon transcription and upload or paste the