Subtitles open up your video content to audiences around the world.
Out of the world’s approximately 7.8 billion inhabitants, 1.5 billion speak English. That’s 19% of the Earth’s population. However, most of those people aren’t native English speakers.
About 360 million people speak English as their first language. And there are about 743 million non-native English speakers in the world.
Not Everyone Speaks English
80% of the views on YouTube come from outside US, UK and other countries where English is the primary language.
That tells you that in this digital age, rest of the non-English speaking world is super eager to consume your content.
If you can reach a segment of the online population who don’t speak any English (approximately 2 billion people), simply by adding subtitles to your videos, you will get the best return on your video investment.
With the amazing success of the Korean movie Parasite winning an Oscar, and many foreign films and shows garnering global popularity with the help of subtitles, this is one aspect you simply can’t ignore.