What is Podcast Transcription?
Before we get into podcast transcription, let’s first address what podcasts are. They sound like a spaceship, but they’re not. Wikipedia says a podcast is a form of digital media that consists of an episodic series of audio, video, digital radio, PDF, or ePub files, subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a portmanteau of “(i)Pod” and “broadcast.” The Merriam Webster Tenth International Collegiate defines “podcast” as: a program (as of music or talk) made available in digital format for automatic download over the Internet.
In simple language, it basically means a radio show you can download.
Podcasts are different from your regular radio or TV talk shows, because you can download them on your device and listen to them at your own convenience. Unlike car radio, you don’t miss anything. So, next time you stumbled upon something interesting at your workplace parking lot 5 minutes before work, you know that in the future you need to invest your time in a podcast on that topic. Podcasts are fun, and are on a variety of topics. In fact, chances are whatever you’re interested in, there’s somebody out there doing a podcast on it. From financial podcasts to IT development, gaming, web design and development, and digital photography. From weight loss, politics, music, movies, religion, creativity, lovemaking (yes, lovemaking!), life, beauty, business, philosophy, aliens, batman, superman, etc. And many, many more!
One of the best examples of a successful podcast show which has become a worldwide phenomenon is the Joe Rogan Experience Podcast, where the multi-talented comedian, MMA expert, host and practitioner Joe Rogan goes into long, deep, interesting, honest conversations with celebrities and people around the world.
How can podcasters get more subscribers? Search for a podcast transcription service.
Why Should You Transcribe your Podcast?
Obviously as a podcast transcription service, we would urge you to transcribe your podcast, but there are legitimate reasons for doing so:
1. Wider Reach for your Content
Your podcast could be one of the most amazing podcasts on the planet, but if you’re not already well known like Joe Rogan or Russell Brand before you start your podcast, chances are you are missing out on a whole dimension of reach on the internet. A lot of people prefer to read rather than listen or watch a show. Could be for any number of reasons, whether they’re slacking off at work or traveling or maybe they read faster than listen to someone talk. On top of that, because content drives your website’s ranking forward, it will be easier for people to find you. On top of all that, and most importantly, with podcast transcription you’re providing an avenue for the deaf and hard of hearing, which is a nice thing to do.
Imagine you’re watching a movie and your next door neighbor decides to drill the same wall you’re resting up against. Fortunately Netflix has subtitles for almost all its shows and movies. But what if you were watching the movie on some other format and you don’t have subtitles? You would have no other choice but to pause the movie and come back later. If someone is listening to your podcast and wants to switch to reading it, and you haven’t provided that option, that same frustration can creep in.
3. Give an SEO Boost to your Website/Blog
It is no secret Google and other search engines love content. And by putting in ready-made content in the form of transcripts more frequently, you’re making Google fall in love with your website even harder. Isn’t podcast transcription a more cost-effective alternative to bidding crazy money via pay-per-click ads? We’ll talk in detail about this in one of the sections below.
4. More Ways for Backlinks & Easier for People to Quote you
Backlinks are when people link to your website from another website, blog or forum. If you are a thought leader or an influencer, or are aiming to become one, podcast transcription makes it easier for people to quote the great things you talk about. If you produce something that has the potential to go viral, again, people would want to share that across the web. Let’s face it, people are lazy, it will be easier for them to copy paste a quote than listen to it and type themselves.
Podcast Transcription to Improve SEO
SEO or Search Engine Optimization means to optimize your website so it comes up in search engine results organically. No, not responsible farming, but results which are not paid. If you already have an entertaining podcast, along with proper SEO and digital marketing you can grow your viewer base exponentially more than just with video. If you use a professional podcast transcription service to create ready-made content in the form of SEO optimized articles for your website or blog, you guarantee more visibility across all channels, visual, audio and text content. The text needs to be entertaining to read, and formatted and optimized properly for SEO. Google loves this. Google or other search engines don’t crawl your website daily, unless you ask them to. So during a weekly website crawl, Google needs to see there’s been activity on your website. And not just any activity, but good content that’s engaging, shareable, helpful activity in the form of content. Bill Gates wasn’t wrong when he said “Content is King”.
When you use a podcast transcription service to have your podcasts transcribed and added to your website/blog, search engines see that as content. This makes your podcasts not only easily searchable, but tells the search engines that they have new, fresh content on their website. What this also does is boost your ranking in SERPs (Search Engine Ranking Pages) on all premier search engines, especially Google. So people can easily find you. At the end of the day, whether you’re doing this to make money or to help people, getting easily found is the goal, right? Podcast transcription also immensely helps hearing-disabled people. Which ultimately expands your user base.
How Can We Help You with Podcast Transcription?
Isn’t affordable podcast transcription just the answer to ALL your prayers? With our experience of over a decade in podcast transcription and search engine optimization, we will make sure that your podcast transcripts are optimized as per the latest search engine algorithms. We make sure our team is continuously updated with the latest algorithms, SEO and social media trends. We don’t let them rest, sleep or eat! In all seriousness, if you want an article related to your podcast go live on your website or blog within 1-2 days or producing it, we can do that. All our transcribers have developed speeds of up to 100 WPM over years of podcast transcription experience. And doing that won’t break your bank, in fact it’s very affordable. Just click the links at the end of this post to find out more.
Unless you record your podcasts in an auction house, or use a microphone from the 1990s, I think it’s safe to say your recording equipment resembles the image above. In which case, it’s safe for us to assume the audio quality will be crystal clear. In which case, we can guarantee 99% transcript accuracy for our podcast transcription services. If you’re not happy, you get your money back. You also get huge discounts for bulk orders or long-term contracts. On top of search engine algorithms, we encourage our team to be well-versed with current affairs, general knowledge and latest news. During our interview process we make sure we hire people who have not been living under a cave for the last 5 years. But if they are good at transcription, hey, who are we to judge?